Rihanna LOVES Hot Cheetos, Kim K ate them all the time (when she was expecting son, Saint West), Selena Gomez always keeps them in her vanity van and Katy Perry even dresses up like one – but none of these high-profile girls is the reason why the world is obsessed with Cheetos.

It’s the orange-tainting, finger-licking, melt-in-your-mouth goodness that makes Cheetos more than just a snack.

As if our obsession wasn’t evident enough, the much-loved chips got a very gourmet upgrade with a pop-up restaurant in NYC named, The Spotted Cheetah.